HunterGatherer is a full-service design agency, focused on telling its clients’ stories in unforgettable ways. The studio was founded in 2000 and specializes in narrative messaging through branding design, illustration, animation, and experience design.

THE NEW YORK TIMES MAGAZINE – BEHIND THE COVER

“Behind the Cover” is a weekly video series that we produce for The New York Times Magazine. Through interviews, stop-motion animations and behind-the-scenes looks at the creative process, we capture the story of how each week’s cover was made.

YOUTUBE – COUNTDOWN

Youtube reached out to a handful of creatives to help build a suite of unique ‘countdown’ videos. Our 15-minute countdown was made from painted wood and animated in stop-motion.

Youtube – Countdown
Casper – Gravity

CASPER – GRAVITY

Newton’s law governs our lives, and one third of our time is spent succumbing to it. “Gravity” is a spot created for Casper that reflects on the substance of sleep through nature’s most immutable rule.

GOOGLE ASSISTANT – ICONS AND ILLUSTRATIONS

HunterGatherer was commissioned by Google to design a dynamic library of icons and illustrations for the Google Assistant platform. Illustrations cover a broad range of categories and apps, and are optimized to read quickly at multiple scales.

PILGRIM

Identity and design for Pilgrim—a Brooklyn-based surf and clothing retailer with outposts in Amagansett and Tokyo.

Nike Running – Machine

NIKE RUNNING – AIR ZOOM TEMPO NEXT% MACHINE

Recent work with Nike Running to promote their new Air Zoom Tempo Next% running shoe. We built and animated a conceptual ‘machine’ to demonstrate the energy-return mechanics of the shoe’s Air Pods, ZoomX foam, and inner plate.

Tabasco - Flavor Your World

TABASCO – FLAVOR YOUR WORLD

We worked in partnership with Hunter PR and Tabasco on an evolution of Tabasco’s ‘Flavor Your World’ campaign. The goal was to capture and promote the purity of Tabasco’s three simple ingredients (peppers, salt, and vinegar), and to show how Tabasco enhances people’s food and lives.