We worked in partnership with Hunter PR and Tabasco on an evolution of Tabasco’s ‘Flavor Your World’ campaign. The goal was to capture and promote the purity of Tabasco’s three simple ingredients (peppers, salt, and vinegar), and to show how Tabasco enhances peoples’ food and lives. The online and offline campaign needed to be quick (often 10 seconds or less) and memorable.
We proposed a campaign around the idea of threes—always connecting back to the three ingredients and the three-word tagline. The spots were built around three-word ‘scripts’—often simple phrases like ‘Here There Everywhere’ or ‘Rock Paper Scissors’—paired with visuals of Tabasco-friendly foods. We even created custom type for the title cards and kept to Tabasco’s three brand colors: white, green, and red.
Creative Direction, design and writing by HunterGatherer. Food and model photography by Ashley Sears with Team Bubbly. Sound design by House of Noise. Color by MPC.
We created a custom typeface that can be stretched and distorted without losing its integrity.