![](https://huntergatherer.net/wp-content/uploads/2012/07/logo_2800px_p-300x131.jpg)
Identity and logo design for Pilgrim—a Brooklyn-based surf and clothing retailer with outposts in Amagansett and Tokyo. Design and custom typography by Todd St. John.
Photo by Noah Emrich for the New York Times Style Magazine
![](https://huntergatherer.net/wp-content/uploads/2012/07/pilgrim_store_922px-300x199.jpg)
Pilgrim Pattern
![](https://huntergatherer.net/wp-content/uploads/2012/07/pilgrim_pattern_2800px2-300x171.jpg)
Custom Pilgrim typography
![](https://huntergatherer.net/wp-content/uploads/2012/07/pilgrim_typeface_2800px_2-300x104.jpg)
![](https://huntergatherer.net/wp-content/uploads/2012/07/pilgrim_BOTHprint_2800px1-300x148.jpg)
![](https://huntergatherer.net/wp-content/uploads/2012/07/pilgrim_tees_2800px-300x155.jpg)
![](https://huntergatherer.net/wp-content/uploads/2012/07/pilgrim_web_comp_2800px_3-300x150.jpg)