Optimum Campaign - HunterGatherer

HunterGatherer is a full-service design agency, focused on telling its clients’ stories in unforgettable ways. The studio was founded in 2000 and specializes in narrative messaging through branding design, illustration, animation, and experience design.

Optimum Campaign

The Martin Agency enlisted HunterGatherer to help them create a new campaign for Optimum. The spots playfully merge flat animation with live action. Colorful characters narrate, while interacting with actors in real-world locations. HunterGatherer created, animated and composited the characters and graphics, and directed the live action in conjunction with our friends at Ways & Means.

“Viking”

“Superheroine”

Behind the scenes

Optimum Campaign (Spanish): “Rey King” (Commissioned by Alma DDB)

Optimum Campaign Refresh: “Wizard”