
The Martin Agency enlisted HunterGatherer to help them create a new campaign for Optimum. The spots playfully merge flat animation with live action. Colorful characters narrate, while interacting with actors in real-world locations. HunterGatherer created, animated and composited the characters and graphics, and directed the live action in conjunction with our friends at Ways & Means.
“Viking”
“Superheroine”

Behind the scenes

Optimum Campaign (Spanish): “Rey King” (Commissioned by Alma DDB)
Optimum Campaign Refresh: “Wizard”