![](https://huntergatherer.net/wp-content/uploads/2016/05/optimum_4-up_2800px-300x125.jpg)
The Martin Agency enlisted HunterGatherer to help them create a new campaign for Optimum. The spots playfully merge flat animation with live action. Colorful characters narrate, while interacting with actors in real-world locations. HunterGatherer created, animated and composited the characters and graphics, and directed the live action in conjunction with our friends at Ways & Means.
“Viking”
“Superheroine”
![](https://huntergatherer.net/wp-content/uploads/2016/05/GIFS_1920X800_12fps_h264.gif)
Behind the scenes
![](https://huntergatherer.net/wp-content/uploads/2016/05/BTS_2-up_2800px_2-300x84.jpg)
Optimum Campaign (Spanish): “Rey King” (Commissioned by Alma DDB)
Optimum Campaign Refresh: “Wizard”