HunterGatherer is a full-service design agency, focused on telling its clients’ stories in unforgettable ways. The studio was founded in 2000 and specializes in narrative messaging through branding design, illustration, animation, and experience design.

Prudential – "Bring Your Challenges" Icon Library

As part of a campaign for Prudential called “Bring Your Challenges,” Droga5 commissioned HunterGatherer to design and illustrate an icon system, rendering hundreds of icons for their library. The icons are used by many different people for an array of executions, so they system needed to be conceived with an eye towards scalability, simplicity and a consistent voice.

View more