Optimum Campaign

The Martin Agency enlisted HunterGatherer to help them create a new campaign for Optimum. The spots playfully merge flat animation with live action. Colorful characters narrate, while interacting with actors in real-world locations. HunterGatherer created, animated and composited the characters and graphics, and directed the live action in conjunction with our friends at Ways & Means.



Behind the scenes

Optimum Campaign (Spanish): “Rey King” (Commissioned by Alma DDB)

Optimum Campaign Refresh: “Wizard”

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