GreeNYC is New York City’s environmental initiative that we designed in 2007. For twelve years HunterGatherer helped the Mayor’s Office grow GreeNYC into a larger campaign; encompassing seasonal print, outdoor, and television messages, as well as retail partnerships and targeted mini-campaigns. ‘Birdie’ talks about environmental subjects in a way that’s atypical of most ‘green’ initiatives. The campaign is written and designed in a simple manner that has broad appeal without ever feeling preachy.