HunterGatherer is a full-service design agency, focused on telling its clients’ stories in unforgettable ways. The studio was founded in 2000 and specializes in narrative messaging through branding design, illustration, animation, and experience design.

Nickelodeon Orange Carpet

Orange Carpet is Nickelodeon’s platform for launching and featuring new movies. There are a number of different toolkits that are used to do this, including theater releases, in-home releases, and customized genre opens for comedy, action, 3D, etc. Nickelodeon enlisted HunterGatherer to help design a large, refreshed toolkit and conceive the overall look and feel.

The new packaging captures the spirit and whimsy of the franchise through HunterGatherer’s creation of a bold, colorful world. All the objects, characters and typography are playfully covered with animated orange carpet.

Click here to see the animations.