GreeNYC is New York City’s environmental initiative, now in its seventh year. HunterGatherer was originally asked by NYC & Co. to develop a series of animations to go along with GreeNYC’s launch (click here to view animations).
Since 2007, HunterGatherer has helped the Mayor’s Office grow GreeNYC into a larger campaign; encompassing seasonal print, outdoor, and television messages, as well as retail partnerships and targeted mini-campaigns.
The bird talks about environmental subjects in a way that’s atypical of most ‘green’ initiatives. The campaign is written and designed in a simple manner that has broad appeal without ever feeling preachy. Design: Todd St. John & Ryan Waller.