GreeNYC Campaign

GreeNYC is New York City’s environmental initiative, now in its tenth year. Since 2007, HunterGatherer has helped the Mayor’s Office grow GreeNYC into a larger campaign; encompassing seasonal print, outdoor, and television messages, as well as retail partnerships and targeted mini-campaigns. ‘Birdie’ talks about environmental subjects in a way that’s atypical of most ‘green’ initiatives. The campaign is written and designed in a simple manner that has broad appeal without ever feeling preachy.

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