Orange Carpet is Nickelodeon’s platform for launching and featuring new movies. There are a number of different toolkits that are used to do this, including theater releases, in-home releases, and customized genre opens for comedy, action, 3D, etc. Nickelodeon enlisted HunterGatherer to help design a large, refreshed toolkit and conceive the overall look and feel.

The new packaging captures the spirit and whimsy of the franchise through HunterGatherer’s creation of a bold, colorful world. All the objects, characters and typography are playfully covered with animated orange carpet.

Click here to see the animations.