We collaborated with Saatchi & Saatchi LA on the Prius Goes Plural campaign, which introduced 3 new Prius models. The concept kicked off with two short animations encouraging people to vote for what the plural of Prius should be. Using Sesame-Street-style jingles, the animations explore the complicated nature of plurals.
The campaign included art direction, illustration and animation of elements to be used across print, video, and online. All illustrations were hand-built and photographed in-house. Videos were created using stop-motion.
‘Prius Goes Plural’ won a Cannes Gold ‘Cyber Lion’ in 2011.