Prius Family Campaign

After the Prius Goes Plural campaign, we worked again with Saatchi & Saatchi/LA to launch the campaign for Prius’ expanded family. The campaign was comprised of print, outdoor and interactive components all built around real miniature sets.


All buildings and scenes are hand-built wooden models. Models produced at HunterGatherer. Design & Illustration: Todd St. John & Gary Benzel. Photography by Nigel Cox. Car compositing by Recom.

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