GreeNYC Animation

GreeNYC is New York City’s environmental initiative, now in its eighth year. HunterGatherer was originally asked by NYC & Co. to develop a series of animations to go along with GreeNYC’s launch.


Since 2007, HunterGatherer has helped the Mayor’s Office grow GreeNYC into a larger campaign; encompassing seasonal print, outdoor, and television messages, as well as retail partnerships and targeted mini-campaigns. (Click here to view more).


The bird talks about environmental subjects in a way that’s atypical of most ‘green’ initiatives. The campaign is written and designed in a simple manner that has broad appeal without ever feeling preachy. Design: Todd St. John & Ryan Waller.

GreeNYC 1

GreeNYC 2

GreeNYC: Mayor’s Carbon Challenge

GreeNYC Mulch Fest

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