AM Lab "Schmutz!"

A little animation that talks about the dirty truth behind your gadgets. All scenes were created practically, using stop-motion animation and projection.


AM Lab started in 1971, making cleaning products for gadgets like record players and vinyl. Today they make cleaning products for gadgets like smartphones and computers. Learn more at


Client: AM Labs. Agency & Production company: HunterGatherer. Director: Todd St. John. Design: Todd St. John, Katie Mias, Gary Benzel. Animation: Taylor Jordan, Katie Mias, Todd St. John. Models: Jeff Shepherd. Producer: Eric Camins. Sound design: Nate Gowtham.

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