Orange Carpet is Nickelodeon’s platform for launching and featuring new movies. There are a number of different toolkits that are used to do this, including theater releases, in-home releases, and customized genre opens for comedy, action, 3D, etc. Nickelodeon enlisted HunterGatherer to help design a large, refreshed toolkit and conceive the overall look and feel.
The new packaging captures the spirit and whimsy of the franchise through HunterGatherer’s creation of a bold, colorful world. All the objects, characters and typography are playfully covered with animated orange carpet.
Click on the image to see the animations…
If you’ve been by the studio in the last 2 years or so, you know I’ve been experimenting and messing around on some new products and directions. But for those of you who haven’t, I thought it was time to start rolling some prototypes out bit by bit—starting with this folding chair and ottoman made of walnut, brass and nylon webbing. Looking forward to sharing more in the coming months. -Todd
More shots of the chair on toddstjohn.com.
A couple of recent 3-dimensional illustrations for Wired Magazine. The article was about a new Quantum computer, the d-wave. A handful of illustrators were sent black cubes shaped liked the computer and asked to build their idea of what is going on inside it.
A quick movie of the ‘Quantum cube’:
AM Lab recently asked us to create this animation, talking about the dirty truth behind your gadgets. All scenes were created practically, using stop-motion animation and projection.
AM Lab started in 1971, making cleaning products for gadgets like record players and vinyl. Today they make cleaning products for gadgets like smartphones and computers. Learn more at getclean.am
We recently collaborated with Interbrand to create a short video about AT&T Mobility, reflecting on their positioning vision within a crowded market. Agency: Interbrand / Design & Animation: HunterGatherer / Music: King Clonz
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